Definition: The term “win” means wining in strategy and preparation. In the process of brand positioning, we should seize the initiative and capture the most favorable opportunity and conditions of the market.
The term “fight” means making a strategic arrangement and taking moves. In the course of brand communication, we should focus on the most direct and effective audience groups in the market.
“Three-Step” Brand Strategy
Grasp the laws of the market and make a scientific market forecast
Research on relevant markets based on the brand attributes
Analysis of the marketing environment based on the brand
Diagnosis of market trends based on the brand development
Positioning of brand structure
Positioning of brand strategy
Positioning of the brand’s visual image
Positioning of the brand’s language image
Positioning of the brand’s marketing communication
Choose carriers for spreading based on the brand positioning
Choose the proper time for spreading based on the stage of brand development
Choose an excuse for spreading based on the brand’s market image
Any brand can take one step ahead in a market war by applying strategic positioning. If you don’t understand or use this principle, undoubtedly, you will leave the opportunity to you competitors.